24th April, 2008: TAKE A TOUR BEFORE YOU POUR THE TEA: Explore America’s Only Tea Garden during the “First Flush” of the Year
CHARLESTON, S.C., April 2008 – Bigelow Tea’s Charleston Tea Plantation welcomes guests to celebrate the arrival of the spring season with their Annual “First Flush” event, a day dedicated to the entrance of the 2008 crop harvest. Taking place on May 17, 2008 on Wadmalaw Island, the 2nd annual First Flush Festival will offer a full day of excitement and revelry.
Throughout the day, the “Tea Trolley” will take visitors on a special route and provide an informative and enlightening “First Flush Tour.” Attendees can also observe the process of making tea in the on-site factory.
In addition to the plantation tours, food, live music and games, attendees will have the opportunity to purchase their very own supply of Charleston Tea Plantation’s 2008 First Flush Loose Tea. At an extremely limited availability, the First Flush Tea— produced only with tea leaves from the very first spring growth on the tea plants— has a unique taste of its own.
Tickets for the festival will be sold prior to the event at the Gift Shoppe for $8.00. On the day of the event, tickets will be $10.00 at the gate. For more details regarding the First Flush Festival, please call 1-843-559-0383 or visit www.bigelowtea.com.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment®” – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 6:00 am | Comment (0)
25th March, 2008: GET RADICAL WITH GREEN TEA: Bigelow Tea Spotlights the Health Benefits of Green Tea this March in Celebration of National Nutrition Month
FAIRFIELD, Conn., February 2008 – This March, integrate a new component of your day: a cup of green tea. As the designated month for celebrating nutrition and the annual host of St. Patrick’s Day, March is the perfect time to reap the health benefits of this 3,000-year-old green beverage.
According to a study conducted by researchers at the University of Arizona, green tea increases the production of enzymes that are crucial in helping the body defend itself against toxic and cancer-causing compounds; this, in turn, helps to reduce the free radical damage that is often correlated with certain cancers and cardiovascular diseases. In addition, a recent study published in Cancer Epidemiology, Biomarkers & Prevention, provides substantiation that postmenopausal women diagnosed with breast cancer who keep their diets rich in flavonoids, a type of antioxidant found in green tea, may be less at risk for mortality.
So, this month, indulge your senses healthily with a bit of green tea. Visit Bigelow Tea’s website for an array of Green Tea varieties. Choose from all natural flavors including mint, chai, pomegranate, mango, lemon, peach, jasmine and blueberry. Or, go for the original 100% certified organic Bigelow® Green Tea. Simply linger over a cup and you will see why Bigelow teas are like no other.
To shop for the specialty tea of your choice, check out Bigelow Tea’s website. While visiting, be sure to browse the tea facts, videos and recipes on Bigelow Tea’s blog.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 6:00 am | Comment (0)
25th February, 2008: Bigelow Tea Launches First National Hispanic Marketing Campaign
FAIRFIELD, Conn.– Bigelow Tea, one of the nation’s leading producers of specialty teas, today announced that it is launching its first national marketing campaign to extend its existing brand awareness and loyalty to Hispanic tea drinkers.
The new campaign is called, “Dale Sabor a Tu Vida” (Add Flavor to Your Life), and reflects the quality and flavor difference of Bigelow Tea’s more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas.
“Hispanics are a very important part of our consumer base and the research clearly shows that, as consumers, they remain loyal to brands based on taste and quality, both areas where Bigelow Tea differentiates itself,” said Cindi Bigelow, President, Bigelow Tea. “The theme ‘Dale Sabor a Tu Vida’ echoes this sentiment as well as reflects a passion and zest for adding flavor to your life that is culturally-relevant.”
The campaign, created by Bauzá & Associates, begins with a newspaper insert that will be distributed in mid-February in Miami, Los Angeles, Houston and New York City. Future campaign plans include a Spanish-language website, print advertising, direct mail, public relations as well as event support and promotional sampling in cities like Miami.
Bigelow Tea has Spanish-language packaging on select tea varieties in key markets, and has conducted previous direct-marketing campaigns based on its general market concepts.
“Bigelow Tea is very proud of the relationship we have established with the Hispanic customer. We are now looking to expand our efforts by enhancing our communication and servicing our customers in a more culturally-relevant manner,” said Cindi Bigelow. “As a family-owned company for more than 60 years, we are focused on consistently delivering the highest quality teas to all of our customers.”
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s most well-known products is America’s number one specialty tea flavor “Constant Comment®” which is flavored with a delicious blend of oranges and spice. It is available in both black and green tea versions.
Bigelow Tea products are available nationwide including grocery outlets, mass merchandisers and health stores, and every variety can be found on the company website (www.bigelowtea.com and www.bigelowtea.com/tebigelow), along with an appealing selection of tea chests, tea accessories and other gift items. Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
Posted by Valorie at 7:46 pm | Comment (0)
1st February, 2008: Bigelow Tea Releases “How-to” Video, A Perfect Cup of Tea
Create and Enjoy the Perfect Cup of Green and Black Tea with Cindi Bigelow
FAIRFIELD, Conn., February 2008 –Tea lovers around the world can now learn the secret behind the perfect cup of tea with Bigelow Tea’s (www.bigelowtea.com) newest online video. Hosted by Cindi Bigelow, President, this short clip explains the unique differences between black and green tea leaves and offers specific step-by-step tips on how to prepare the respective brews.
Charming and informative, Bigelow explains the importance of using fresh, aerated water and describes the significant step of steeping, or covering, the cup before consumption. With a vibrant and useful demonstration, Bigelow walks viewers through the necessary, and different, steps for both black tea and green tea, bearing in mind the health benefits that accompany each cup.
Steps on the Perfect Cup of Black Tea:
1. Start with cold, aerated water
2. Use water as soon as it boils
3. Steep, or cover, 2-4 minutes
4. Don’t wring out the tea bag!
Steps on the Perfect Cup of Green Tea:
1. Use an open pot rather than a tea kettle
2. Use cold, aerated water
3. Use water as soon as it boils
4. Steep 1-3 minutes
5. Don’t wring out tea bag!
Tea fans around the world are encouraged to check out the videos on the Bigelow Tea-V channel on our website as well as our blog that has tea facts, recipes, celebrity tea sightings and more.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com), our Facebook fan page and our Myspace page (www.myspace.com/bigelowtea).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 2:19 pm | Comment (0)
1st January, 2008: Bigelow Tea Spreads the Word on How Hot Tea Can Do the Body Well
In Celebration of “Hot Tea Month,” Fairfield-based Company Reminds Customers of the Health Benefits of Tea
FAIRFIELD, Conn., January 2008 – Creating quality teas since 1945, Bigelow Tea is encouraging customers to stay healthy and warm with a cup of hot tea during January, National Hot Tea Month.
Truly steeped in history and tradition, tea was first enjoyed by the Emperor of China nearly 5,000 years ago. Today, tea is the world’s second most popular beverage, second only to water and each year in America, over 50 billion cups are consumed.
Serving as a reminder to do something healthy for ourselves, be it a New Year’s Resolution or fresh lifestyle change, January is the ideal time to incorporate a nice hot cup of tea in our daily regime.
Not only is tea soothing and delicious, studies have shown that hot tea can protect against and help lower the risk of heart disease, obesity, high blood pressure and cholesterol, stroke and some forms of cancer.
The high antioxidant and nutrient-rich beverage is sold in a variety of flavors at Bigelow Tea, which can be purchased both online and at your local food store. With choices ranging from Green Tea with Pomegranate to the ever-so-popular “Constant Comment”® teas, customers can revel in the idea of staying in glowingly good health while sipping on a hot mug of Bigelow Tea.
Throughout “Hot Tea Month,” be sure to visit Bigelow’s website and blog for recipes, entertainment ideas and products for sale.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 8:30 pm | Comment (0)
1st January, 2008: A History-Making Partnership! Bigelow® Tea and AriZona® Beverage
Their collaborative event infuses new excitement into the Hot and Cold Beverage categories.
FAIRFIELD, Conn., January 2008 – Bigelow Tea (www.bigelowtea.com), the family-run tea company based in Fairfield, CT, announces an industry first: a breakthrough collaboration with the popular iced tea brand, ARIZONA® beverages (www.drinkarizona.com).
The partnership has brewed up two beautifully packaged, ready-to-drink Bigelow Tea and AriZona introductions: Mocha Chai and Vanilla Chai Latte … along with three exciting, new hot tea flavors: Green Tea with Ginseng & Honey, Green Tea with Mandarin Orange, and Green Tea with Pomegranate & Acai.
These revolutionary hot and ready-to-drink teas combine AriZona’s mission of promoting good health and great taste with Bigelow Tea’s focus on providing the best quality and freshest teas. The result is a powerful partnership. “We are thrilled to join forces with AriZona, an influential and respected brand,” says Cindi Bigelow, President of Bigelow Tea. “Our shared beliefs in offering customers a beverage that not only tastes great but promotes well-being make this historic partnership a natural one. We view our relationship as a long term commitment to produce premium, innovative products that all tea consumers will enjoy for years to come.”
Please visit your local retailer to purchase the newest offerings coming soon to a store near you.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in both black, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and can be found on the company website (www.bigelowtea.com).
About AriZona Beverage Company
AriZona Beverage Company is an internationally recognized brand name that is synonymous with quality ready-to-drink teas, herbal teas, and energy drinks. From its introduction in May of 1992 until today, the brand has been phenomenally successful. In the Jan.-Feb. 2007 edition of Beverage Spectrum Magazine, AriZona was listed as the leading seller in the beverage industry of ready-to-drink teas. Almost as popular as their product, AriZona’s unique packaging designs have continuously won international recognition for their creativity. For more information, please visit us at www.drinkarizona.com.
# # #
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 7:56 pm | Comment (0)
26th November, 2007: Bigelow® Tea Joins Facebook and Welcomes a Worldwide Conversation
Fairfield, CT, November 26, 2007 – Bigelow Tea, one of the nation’s leading producers of specialty teas, believes in satisfying their consumers while creating long lasting relationships and can accomplish both of those goals by connecting with emerging tea drinkers and established tea enthusiasts on Facebook.
Facebook.com is a social network that unites people with friends and others who share a common interest. By becoming a “fan” on the Bigelow Tea page, product updates along with new tea varieties are revealed in addition to studies on the benefits of tea, celebrity news, videos, photos and more.
“We at Bigelow Tea look forward to gathering new fans on Facebook who want to share their passion for tea. With over 60 years of experience and the fact that we produce over 80 varieties of tea, we can provide information and guidance as well as listen and learn from those we connect with on Facebook. We are very excited about our future conversations with others who share the same love of tea,” says Cindi Bigelow, President, Bigelow Tea.
Anyone who is a member of Facebook and has an interest in tea, please don’t hesitate to search for Bigelow Tea and click on “fan” once you are on our page. For those who are not a part of this emerging social network, go to Facebook.com to create a free and easy-to-use profile.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s most well-known products is America’s number one specialty tea flavor “Constant Comment®” which is flavored with a delicious blend of oranges and spice. It is available in both black and green tea versions.
Bigelow Tea products are available nationwide including mass merchandisers and health stores, and every variety can be found on the company website (www.bigelowtea.com), along with an appealing selection of tea gift items. Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
###
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 8:16 pm | Comment (0)
23rd October, 2007: Bigelow Tea’s Annual Community Challenge Celebrates its 20th Year
Racers, Families, and Local Not for Profits benefit from Bgelow Tea’s
Mission to support the community in which they live
Fairfield, CT, October 23, 2007 – Bigelow Tea is proud to announce that it has just hosted its 20th Annual Community Challenge fundraiser with the help of a host of enthusiastic volunteers, sponsors and participants. The event raised a record $60,000, the entirety of which will be distributed to thirteen local area charities. More than 1,000 strong took the “challenge” and participated in Kids’ Fun Run, 2-mile walk and 5K race.
The Community Challenge is the brainchild of Cindi Bigelow, President of Bigelow Tea. Two decades ago her goal was to reach out to the community in which her company is headquartered with a vision toward raising funds for local charities. Mission accomplished: this year’s event raised a sizeable amount of money, 20% more than last year!
As Cindi reflected, “I am inspired to think that what began as 50 runners raising $3,000 twenty years ago now attracts over 1,100 participants and raises $60,000. We have good family fun each year and are now able to help 13 Fairfield- and Bridgeport-based charities whose untiring efforts enrich the lives of women, children and families.”
The sponsored charities include: Fairfield Senior Center, Sandcastle Playground, Wakeman Boys & Girls Club, YMCA of Fairfield, Mercy Learning Center, Cardinal Shehan Center, Music and Art Center for Humanity, Center for Women & Families, Janus House, Connecticut Food Bank, Operation Hope, Burroughs Community Center, and Grasmere Eldercare Center.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s most well-known products is America’s number one specialty tea flavor “Constant Comment®” which is flavored with a delicious blend of oranges and spice. It is available in both black and green tea versions.
Bigelow Tea products are available nationwide including mass merchandisers and health stores, and every variety can be found on the company website (www.bigelowtea.com), along with an appealing selection of tea chests, tea accessories and other gift items. Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 8:09 pm | Comment (0)
12th September, 2007: Bigelow Tea Online Video Celebrates Relationship With Prominent Tea Drinkers Joe Torre and Phil Simms
Cindi Bigelow Applauds New York-Based Sports Figures and Their Dedication to Staying Healthy
FAIRFIELD, Conn., September 12, 2007 – Cindi Bigelow, President of Bigelow Tea (www.bigelowtea.com), the family-run 62 year old tea company based in Fairfield, Connecticut, spent a recent afternoon in New York City with noteworthy sports figures and avid Bigelow Green tea drinkers Joe Torre and Phil Simms. Their conversation, videotaped and posted on the Bigelow Tea website, the TEA-V channel, outlines the relationship these accomplished local sports legends have fostered with Bigelow Tea and its antioxidant rich green tea.
During the video, posted at www.bigelowtea.com, Torre and Simms outline their dedication to staying healthy and their belief in the positive effects of antioxidant rich green tea. Torre further professes to drinking caffeine-free Bigelow Green Tea from the Yankees bench, believing in its health benefits, especially after his bout with cancer.
Concluding the celebratory interview, Cindi Bigelow acknowledges that “the greatest aspect of running Bigelow Tea is the opportunity to make a difference in the lives of our supporters and the 320 families who work for our company.”
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family-owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s most well-known products is America’s number one specialty tea flavor “Constant Comment®” which is flavored with a delicious blend of oranges and spice. It is available in both black and green tea versions.
Bigelow Tea products are available nationwide including mass merchandisers and health stores, and every variety can be found on the company website (www.bigelowtea.com), along with an appealing selection of tea chests, tea accessories and other gift items. Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com) in addition to profiles on MySpace and Facebook.
# # #
PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 8:47 pm | Comment (0)
14th August, 2007: Fairfield-Based Bigelow Tea Welcomes Governor Rell to its New Solar Installation-The State’s Second Largest
Movement from green tea to green power
FAIRFIELD, Conn., August 14, 2007 – Bigelow Tea (http://bigelowtea.com), the family-run tea company based in Fairfield, Connecticut, welcomed Governor Jodi Rell to the site of their new solar installation as she introduced the most comprehensive energy efficiency bill in Connecticut’s history. Living up to the “Do One Thing” program’s call for conserving energy, Bigelow’s solar installation is the state’s second largest, and it will provide 10% - 20% of the facility’s power demand each year.
This movement toward green energy features 880 solar modules on the building’s roof and was a project of particular importance to Mr. Bigelow, co-chairperson of the Bigelow Tea board, since its inception. The incorporation of alternative energy sources - solar panels - reduces energy costs associated with lighting and running the facility while benefiting the environment. The Connecticut Clean Energy Fund (CCEF) helped support this $1.5 million initiative by assisting with funding.
“Bigelow Tea is proud to welcome such a notable alternative energy initiative,” said Cindi Bigelow, co-President. “Just as Governor Rell is calling upon businesses and individuals within the state to do their part, Bigelow Tea feels passionate about taking an active step toward greening Connecticut and helping protect Planet Earth.”
The roof’s solar panels will eliminate approximately five million pounds of carbon dioxide every year, equivalent to planting 33 acres of trees.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s most well-known products is America’s number one specialty tea flavor “Constant Comment®” which is flavored with a delicious blend of oranges and spice. It is available in both black and green tea versions.
Bigelow Tea products are available nationwide including mass merchandisers and health stores, and every variety can be found on the company website (www.bigelowtea.com), along with an appealing selection of tea chests, tea accessories and other gift items. Tea lovers will also enjoy the company’s blog (http://www.bigelowteablog.com).
PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 8:35 pm | Comment (0)
