30th August, 2008: Building the Community, One Race at a Time
FAIRFIELD, Conn., August 2008 - Residents of Fairfield County and surrounding areas can look forward to the excitement of Bigelow Tea’s (www.bigelowtea.com) 21st Annual Community Challenge taking place on Sunday, September 28, 2008.
The Bigelow Tea Community Challenge, a running event sponsored each year by the makers of Constant Comment® and other fine teas, is a fun-filled, family event that includes a 5K Road Race, a 2-mile non-competitive Fitness Walk and a Kids’ Fun Run.
Open to the public, this annual event raises $60k for Connecticut charities including The Fairfield Senior Center, Sandcastle Playground, Wakeman Boys & Girls Club, YMCA of Fairfield, Mercy Learning Center, Cardinal Shehan Center, Music and Art for the Humanity, Center for Women & Families, Janus House, Connecticut Food Bank, Operation Hope, Grasmere Eldercare Center and Burroughs Community Center.
Each year, over 1,000 participants come to support the cause.
All registration fees will include a free T-Shirt to the first 1,000 registrants, a Race Gift Bag voted “Best in Connecticut,” free refreshments and a chance to win several great raffle prizes, including 2 round-trip airline tickets.
The event will take place at Wakeman’s Club in Southport, Connecticut and while early birds can register on the Bigelow Tea website, a registration table will open at 8:00 am on the day of the race. The Kids’ Fun Run starts promptly at 9:00 am, followed by the 2-mile Fitness Walk at 9:30 am and the 5K Road Race at 10:10 am. An awards ceremony will begin at approximately 10:30 am.
For additional information on joining this great community family event or you need directions and race registration, please visit the Bigelow Tea website at www.bigelowtea.com.
About Bigelow Tea Company
100 % family owned Fairfield, Conn.-based Bigelow Tea pioneered the specialty tea category more than 60 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s leading specialty tea company. The Bigelow Tea line includes more than 80 varieties of flavored, traditional, green, organic , herbal, decaffeinated teas and iced teas- including America’s number one specialty tea flavor, “Constant Comment®.” Also enjoy the Charleston Tea Plantation located on Wadmalaw Island just south of Charleston, South Carolina which is owned and operated by Bigelow Tea and produces American Classic Tea and products.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 8:45 pm | Comment (0)
23rd July, 2008: Have a Cup of Bigelow Tea with Red Sox’s Wally The Green Monster
Humorous video features Cindi Bigelow, President of Bigelow Tea, and Wally the Green Monster as they share a cup of tea
FAIRFIELD, Conn., July 2008 – Tea drinkers and baseball fans can have a laugh with Bigelow Tea’s (www.bigelowtea.com) newest online video featuring Wally the Green Monster, mascot for the Boston Red Sox Major League baseball team.
Hailing from Fenway Park and hosted by Cindi Bigelow, President Bigelow Tea, this fun video walks mascot Wally the Green Monster through the steps on how to make the “perfect cup of tea” atop the Green Monster, Fenway Park’s notable 37-foot wall in left field. In the video, in an attempt not to wring the tea bag (a tip from Cindi), Wally drips tea all over himself and a laughing Cindi Bigelow and learns that tea bags are not meant to be eaten!
You can view the Wally video on the Bigelow Tea website here (http://bigelowtea.com/about/bigteav.cfm). Viewers are also encouraged to check out additional entertaining videos, stories and recipes featured on the website and Bigelow Tea’s blog.
About Bigelow Tea Company
100 % family owned Fairfield, Conn.-based Bigelow Tea pioneered the specialty tea category more than 60 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s leading specialty tea company. The Bigelow Tea line includes more than 80 varieties of flavored, traditional, green, organic , herbal, decaffeinated teas and iced teas– including America’s number one specialty tea flavor, “Constant Comment®.” Also enjoy the Charleston Tea Plantation located on Wadmalaw Island just south of Charleston, South Carolina which is owned and operated by Bigelow Tea and produces American Classic Tea and products.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 6:01 am | Comment (0)
25th June, 2008: Bigelow Tea Listens and Reacts! — Blog comments from loyal supporters help reinstate Fruit and Almond Tea
FAIRFIELD, Conn., June 2008 – As a great case study on how to listen to your customer through your corporate blog and website, Bigelow Tea (www.bigelowtea.com) has reinstated the widely loved Fruit and Almond Tea. After numerous comments came in from the blog and website begging for reconsideration on the decision to remove Fruit and Almond Tea from shelves, the company took note and agreed to offer the tea available only for purchase on their website.
A delicious caffeine-free herbal tea with a fresh, subtle blend of flavors including cinnamon, orange peel, rose hips, hibiscus flowers and roasted chicory root, Fruit and Almond Tea has become a consummate staple in the lives of many Bigelow Tea consumers. Incidentally, the company made the difficult decision to discontinue the flavor because some of the ingredients were hard to get in small quantities.
“Many of our faithful customers were concerned,” said Cindi Bigelow, President of Bigelow Tea. “In a company like Bigelow Tea, our customers are our foundation; we thrive because of their loyalty and it’s important for them to know that they come first.”
After listening to the passionate comments of the Fruit and Almond Tea fans, Cindi Bigelow, in true customer-driven fashion, announced on the Bigelow Tea blog that Fruit and Almond tea can be purchased through the website only.
In addition to the Fruit and Almond Tea, recipes, entertainment ideas, tea varieties and related products can be found on the Bigelow Tea website.
About Bigelow Tea Company
100 % family owned Fairfield, Conn.-based Bigelow Tea pioneered the specialty tea category more than 60 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s leading specialty tea company. The Bigelow Tea line includes more than 80 varieties of flavored, traditional, green, organic , herbal, decaffeinated teas and iced teas– including America’s number one specialty tea flavor, “Constant Comment®.” Also enjoy the Charleston Tea Plantation located on Wadmalaw Island just south of Charleston, South Carolina which is owned and operated by Bigelow Tea and produces American Classic Tea and products.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by LizG at 6:00 am | Comment (1)
23rd May, 2008: Bigelow Tea Releases Video on How to Naturally Decaffeinate a Cup of Tea: Bigelow Tea’s Tea-V channel grows with another “How To” video
FAIRFIELD, Conn., May 2008 – Health-conscious tea drinkers can now learn how to naturally decaffeinate their tea with Bigelow Tea’s (www.bigelowtea.com) newest online “how to” video. Hosted by Cindi Bigelow, President, this short clip explains how to remove 85% of caffeine from your favorite cup of tea. Today, many people are concerned with their caffeine intake, but in less than a minute using this simple, natural technique, you can avoid the jitters .
In the video, Bigelow explains how fermentation affects the amount of caffeine in green and black tea. She also walks viewers through the steps on how to release caffeine from a cup of tea while still preserving the flavor and health benefits.
Here are the steps:
First, pour enough boiling water to cover the tea bag and allow it to sit for 30 seconds. When you pour water over a tea bag, the first 30 seconds of what comes out of it is the caffeine. Next, remove and discard the caffeinated brew. Then put the tea bag back into the cup and pour fresh boiling water over it. In order to keep in the flavor and the antioxidants, cover and steep the tea based on your personal preference.
Tea fans around the world are encouraged to check out the video, along with tea facts and recipes, on Bigelow Tea’s website and blog.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment®” – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
Posted by LizG at 6:30 am | Comment (0)
24th April, 2008: TAKE A TOUR BEFORE YOU POUR THE TEA: Explore America’s Only Tea Garden during the “First Flush” of the Year
CHARLESTON, S.C., April 2008 – Bigelow Tea’s Charleston Tea Plantation welcomes guests to celebrate the arrival of the spring season with their Annual “First Flush” event, a day dedicated to the entrance of the 2008 crop harvest. Taking place on May 17, 2008 on Wadmalaw Island, the 2nd annual First Flush Festival will offer a full day of excitement and revelry.
Throughout the day, the “Tea Trolley” will take visitors on a special route and provide an informative and enlightening “First Flush Tour.” Attendees can also observe the process of making tea in the on-site factory.
In addition to the plantation tours, food, live music and games, attendees will have the opportunity to purchase their very own supply of Charleston Tea Plantation’s 2008 First Flush Loose Tea. At an extremely limited availability, the First Flush Tea— produced only with tea leaves from the very first spring growth on the tea plants— has a unique taste of its own.
Tickets for the festival will be sold prior to the event at the Gift Shoppe for $8.00. On the day of the event, tickets will be $10.00 at the gate. For more details regarding the First Flush Festival, please call 1-843-559-0383 or visit www.bigelowtea.com.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment®” – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 6:00 am | Comment (0)
25th March, 2008: GET RADICAL WITH GREEN TEA: Bigelow Tea Spotlights the Health Benefits of Green Tea this March in Celebration of National Nutrition Month
FAIRFIELD, Conn., February 2008 – This March, integrate a new component of your day: a cup of green tea. As the designated month for celebrating nutrition and the annual host of St. Patrick’s Day, March is the perfect time to reap the health benefits of this 3,000-year-old green beverage.
According to a study conducted by researchers at the University of Arizona, green tea increases the production of enzymes that are crucial in helping the body defend itself against toxic and cancer-causing compounds; this, in turn, helps to reduce the free radical damage that is often correlated with certain cancers and cardiovascular diseases. In addition, a recent study published in Cancer Epidemiology, Biomarkers & Prevention, provides substantiation that postmenopausal women diagnosed with breast cancer who keep their diets rich in flavonoids, a type of antioxidant found in green tea, may be less at risk for mortality.
So, this month, indulge your senses healthily with a bit of green tea. Visit Bigelow Tea’s website for an array of Green Tea varieties. Choose from all natural flavors including mint, chai, pomegranate, mango, lemon, peach, jasmine and blueberry. Or, go for the original 100% certified organic Bigelow® Green Tea. Simply linger over a cup and you will see why Bigelow teas are like no other.
To shop for the specialty tea of your choice, check out Bigelow Tea’s website. While visiting, be sure to browse the tea facts, videos and recipes on Bigelow Tea’s blog.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 6:00 am | Comment (0)
25th February, 2008: Bigelow Tea Launches First National Hispanic Marketing Campaign
FAIRFIELD, Conn.– Bigelow Tea, one of the nation’s leading producers of specialty teas, today announced that it is launching its first national marketing campaign to extend its existing brand awareness and loyalty to Hispanic tea drinkers.
The new campaign is called, “Dale Sabor a Tu Vida” (Add Flavor to Your Life), and reflects the quality and flavor difference of Bigelow Tea’s more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas.
“Hispanics are a very important part of our consumer base and the research clearly shows that, as consumers, they remain loyal to brands based on taste and quality, both areas where Bigelow Tea differentiates itself,” said Cindi Bigelow, President, Bigelow Tea. “The theme ‘Dale Sabor a Tu Vida’ echoes this sentiment as well as reflects a passion and zest for adding flavor to your life that is culturally-relevant.”
The campaign, created by Bauzá & Associates, begins with a newspaper insert that will be distributed in mid-February in Miami, Los Angeles, Houston and New York City. Future campaign plans include a Spanish-language website, print advertising, direct mail, public relations as well as event support and promotional sampling in cities like Miami.
Bigelow Tea has Spanish-language packaging on select tea varieties in key markets, and has conducted previous direct-marketing campaigns based on its general market concepts.
“Bigelow Tea is very proud of the relationship we have established with the Hispanic customer. We are now looking to expand our efforts by enhancing our communication and servicing our customers in a more culturally-relevant manner,” said Cindi Bigelow. “As a family-owned company for more than 60 years, we are focused on consistently delivering the highest quality teas to all of our customers.”
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s most well-known products is America’s number one specialty tea flavor “Constant Comment®” which is flavored with a delicious blend of oranges and spice. It is available in both black and green tea versions.
Bigelow Tea products are available nationwide including grocery outlets, mass merchandisers and health stores, and every variety can be found on the company website (www.bigelowtea.com and www.bigelowtea.com/tebigelow), along with an appealing selection of tea chests, tea accessories and other gift items. Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
Posted by Valorie at 7:46 pm | Comment (0)
1st February, 2008: Bigelow Tea Releases “How-to” Video, A Perfect Cup of Tea
Create and Enjoy the Perfect Cup of Green and Black Tea with Cindi Bigelow
FAIRFIELD, Conn., February 2008 –Tea lovers around the world can now learn the secret behind the perfect cup of tea with Bigelow Tea’s (www.bigelowtea.com) newest online video. Hosted by Cindi Bigelow, President, this short clip explains the unique differences between black and green tea leaves and offers specific step-by-step tips on how to prepare the respective brews.
Charming and informative, Bigelow explains the importance of using fresh, aerated water and describes the significant step of steeping, or covering, the cup before consumption. With a vibrant and useful demonstration, Bigelow walks viewers through the necessary, and different, steps for both black tea and green tea, bearing in mind the health benefits that accompany each cup.
Steps on the Perfect Cup of Black Tea:
1. Start with cold, aerated water
2. Use water as soon as it boils
3. Steep, or cover, 2-4 minutes
4. Don’t wring out the tea bag!
Steps on the Perfect Cup of Green Tea:
1. Use an open pot rather than a tea kettle
2. Use cold, aerated water
3. Use water as soon as it boils
4. Steep 1-3 minutes
5. Don’t wring out tea bag!
Tea fans around the world are encouraged to check out the videos on the Bigelow Tea-V channel on our website as well as our blog that has tea facts, recipes, celebrity tea sightings and more.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com), our Facebook fan page and our Myspace page (www.myspace.com/bigelowtea).
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PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 2:19 pm | Comment (0)
1st January, 2008: Bigelow Tea Spreads the Word on How Hot Tea Can Do the Body Well
In Celebration of “Hot Tea Month,” Fairfield-based Company Reminds Customers of the Health Benefits of Tea
FAIRFIELD, Conn., January 2008 – Creating quality teas since 1945, Bigelow Tea is encouraging customers to stay healthy and warm with a cup of hot tea during January, National Hot Tea Month.
Truly steeped in history and tradition, tea was first enjoyed by the Emperor of China nearly 5,000 years ago. Today, tea is the world’s second most popular beverage, second only to water and each year in America, over 50 billion cups are consumed.
Serving as a reminder to do something healthy for ourselves, be it a New Year’s Resolution or fresh lifestyle change, January is the ideal time to incorporate a nice hot cup of tea in our daily regime.
Not only is tea soothing and delicious, studies have shown that hot tea can protect against and help lower the risk of heart disease, obesity, high blood pressure and cholesterol, stroke and some forms of cancer.
The high antioxidant and nutrient-rich beverage is sold in a variety of flavors at Bigelow Tea, which can be purchased both online and at your local food store. With choices ranging from Green Tea with Pomegranate to the ever-so-popular “Constant Comment”® teas, customers can revel in the idea of staying in glowingly good health while sipping on a hot mug of Bigelow Tea.
Throughout “Hot Tea Month,” be sure to visit Bigelow’s website and blog for recipes, entertainment ideas and products for sale.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in black tea, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company’s blog (www.bigelowteablog.com).
PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 8:30 pm | Comment (0)
1st January, 2008: A History-Making Partnership! Bigelow® Tea and AriZona® Beverage
Their collaborative event infuses new excitement into the Hot and Cold Beverage categories.
FAIRFIELD, Conn., January 2008 – Bigelow Tea (www.bigelowtea.com), the family-run tea company based in Fairfield, CT, announces an industry first: a breakthrough collaboration with the popular iced tea brand, ARIZONA® beverages (www.drinkarizona.com).
The partnership has brewed up two beautifully packaged, ready-to-drink Bigelow Tea and AriZona introductions: Mocha Chai and Vanilla Chai Latte … along with three exciting, new hot tea flavors: Green Tea with Ginseng & Honey, Green Tea with Mandarin Orange, and Green Tea with Pomegranate & Acai.
These revolutionary hot and ready-to-drink teas combine AriZona’s mission of promoting good health and great taste with Bigelow Tea’s focus on providing the best quality and freshest teas. The result is a powerful partnership. “We are thrilled to join forces with AriZona, an influential and respected brand,” says Cindi Bigelow, President of Bigelow Tea. “Our shared beliefs in offering customers a beverage that not only tastes great but promotes well-being make this historic partnership a natural one. We view our relationship as a long term commitment to produce premium, innovative products that all tea consumers will enjoy for years to come.”
Please visit your local retailer to purchase the newest offerings coming soon to a store near you.
About Bigelow Tea Company
Bigelow Tea was founded by Ruth Campbell Bigelow over 60 years ago in 1945. The company continues to be 100% family owned and managed by the Bigelow family with a special blend of pride and enthusiasm. Today the company is one of the nation’s leading producers of specialty teas, which includes more than 80 varieties of flavored, traditional, green, organic green, herbal, decaffeinated, and iced teas. One of Bigelow Tea’s best-known products is America’s number one specialty tea flavor – “Constant Comment® – flavored with a delicious blend of oranges and spice. It is available in both black, green tea and decaffeinated versions.
Bigelow Tea products are available nationwide and can be found on the company website (www.bigelowtea.com).
About AriZona Beverage Company
AriZona Beverage Company is an internationally recognized brand name that is synonymous with quality ready-to-drink teas, herbal teas, and energy drinks. From its introduction in May of 1992 until today, the brand has been phenomenally successful. In the Jan.-Feb. 2007 edition of Beverage Spectrum Magazine, AriZona was listed as the leading seller in the beverage industry of ready-to-drink teas. Almost as popular as their product, AriZona’s unique packaging designs have continuously won international recognition for their creativity. For more information, please visit us at www.drinkarizona.com.
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Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
203.259.4202
vluther@creative-conceptsllc.com
Posted by Valorie at 7:56 pm | Comments (2)
