12th March, 2008: Spice it Up… Bigelow Tea’s “Add Flavor to Your Life” Campaign Targets Hispanic Market
Bigelow Tea has launched a national Hispanic marketing campaign. The company is excited about ‘Dale Sabor a Tu Vida’ or ‘Add Flavor to Your Life’ as a way to reach out to Bigelow Tea’s Hispanic consumer base. “Hispanics are a very important part of our consumer base and the research clearly shows that, as consumers, they remain loyal to brands based on taste and quality, both areas where Bigelow Tea differentiates itself,” said Cindi Bigelow, President, Bigelow Tea. “The theme ‘Dale Sabor a Tu Vida’ echoes this sentiment as well as reflects a passion and zest for adding flavor to life that is culturally-relevant.”
With Miami, Los Angeles, Houston and New York City being the first cities targeted for broadening the market of Bigelow tea drinkers within the Hispanic community, future marketing efforts in this regard will also include Spanish language website, print, advertising, direct mail, public relations that will extend to promotional events and samplings. The campaign was created by Bauza and Associates.
Bigelow is proud to celebrate its Hispanic consumer base! For more updates go to www.bigelowtea.com/tebigelow.
Posted by Julie at 6:00 am | Comment (0)
6th March, 2008: Fruit and Almond Tea Announcement
I have exciting news we have enough ingredients to make 400 cases of Fruit & Almond tea. The tea will be available to purchase online (www.bigelowtea.com) in approximately two weeks. The tea will be packaged in white generic boxes but the foil will be in the standard Fruit and Almond overwrap. I am also working on making it available (on line only) from this point forward. More news to come on that front – but for now, we are making up 400 cases for you amazing wonderful consumers. Thank you so much for enjoying our tea!!!
Cindi Bigelow, President
Posted by Cindi at 6:00 am | Comments (5)
5th March, 2008: Fruit and Almond Tea Requests, We Hear you and Thank you!
I have a full court press working on this; we just need a few more days to figure this out! It is hard to get some of the ingredients needed in small quantities but I promise you, my team is all over this!!!!! We have one ingredient that is causing the majority of the problems……
Posted by Cindi at 2:22 pm | Comments (4)
9th March, 2007: Thank you Bigelow Tea Drinkers!
I want to thank everyone for drinking Bigelow tea these last few months. On March 2nd we set an all time record of shipping 65,000 cases out in one day from our Louisville facility, which is 7,800,000 tea bags, that’s a lot of tea! The top four flavors were Green Tea, Earl Grey, Cozy Chamomile and Constant Comment.
Thanks again for choosing Bigelow tea as your drink.
Posted by Dean at 9:36 am | Comments (5)
7th March, 2007: Let us know what you think about Bigelow!
As much as we learn from our consumers and grow as a company, we still make production mistakes, and for those times our consumer service department is available when we do not meet consumer expectations.
Each box of tea has our corporate address, email address, and our toll free number, (888) 244-3569, so when our consumers want to contact us, there are many ways to do so. You can also reach us through the website.
Each month we sit down and look at each consumer complaint and identify where it occurred and then determine what we can do to eliminate them from happening again. We have reduced our issues but we need to hear from everyone if they are not satisfied with the product so we can make it even better.
Last year we made over 1 billion tea bags and had 772 consumer complaints, not bad but those 772 consumers were not happy so we still have room for improvement. Our goal is to make all our consumers happy and by listening to everyone we are taking steps to make that happen on and off line!
Posted by Dean at 8:35 am | Comments (17)
