12th March, 2008: Spice it Up… Bigelow Tea’s “Add Flavor to Your Life” Campaign Targets Hispanic Market
Bigelow Tea has launched a national Hispanic marketing campaign. The company is excited about ‘Dale Sabor a Tu Vida’ or ‘Add Flavor to Your Life’ as a way to reach out to Bigelow Tea’s Hispanic consumer base. “Hispanics are a very important part of our consumer base and the research clearly shows that, as consumers, they remain loyal to brands based on taste and quality, both areas where Bigelow Tea differentiates itself,” said Cindi Bigelow, President, Bigelow Tea. “The theme ‘Dale Sabor a Tu Vida’ echoes this sentiment as well as reflects a passion and zest for adding flavor to life that is culturally-relevant.”
With Miami, Los Angeles, Houston and New York City being the first cities targeted for broadening the market of Bigelow tea drinkers within the Hispanic community, future marketing efforts in this regard will also include Spanish language website, print, advertising, direct mail, public relations that will extend to promotional events and samplings. The campaign was created by Bauza and Associates.
Bigelow is proud to celebrate its Hispanic consumer base! For more updates go to www.bigelowtea.com/tebigelow.
Posted by Julie at 6:00 am |
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URI
