6th November, 2007: Unit Box 101
Now this is probably more information than you would ever want to know about the box your tea bags come in but it is a very complicated process and many people have spent a lot of time and energy to make it the best box possible. Boxes are designed for their visual effect and for safely transporting a product from the production line to your kitchen.
Boxes will have eight sides or panels and with the bar code and nutritional facts usually taking up two panels which leaves six panels for conveying information to the consumer. In a short amount of time the box needs to convince the consumer to buy this product vs. the competitions and that is done by the color, text, and graphics used on the box. Some boxes will have a horizontal look and others will be vertical, some even have printing in both directions so stores can choose how they want to display them.
Our box opens with a “zipper” feature to allow the customer to reseal it like cereal boxes. If you notice there are two side flaps that come in from each end panel and they are the design feature we use to protect the product from contamination and tampering until the end user opens the box. The thickness of the box material, the type of scores used for the box to fold, the number of colors used in printing, are more of the features that may go unnoticed but are critical in providing a reliable product to the customer.
Now that you are more familiar with boxes, it is test time…….how many colors are on your box of Bigelow tea?
Dean
Posted by Dean at 6:00 am |
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I would say 6-8 different colors are used?
Comment by Peter — November 6, 2007 @ 11:33 am