11th December, 2006: ABC Primetime Challenge: Bigelow Tea Employees Participate in Weight Loss Challenge
This past June, ABC Primetime invited our company to participate in a Corporate Weight Loss Challenge. The challenge involved testing weight moTEAvators. The idea was to test which had more moTEAvational power ? becoming healthy for one’s sake vs becoming healthy to avoid a threat of humiliation.
Bigelow Tea , dedicated to the positive moTEAvation of being healthy for their own sake, competed head-to-head against the Bridgeport Bluefish Corporate Office, who were placed in a competitive environment were each asked to lose 15 pounds in a two-month period.
The test was to see whether the positive moTEAvation – do it for me and my health – or the negative moTEAvation – don’t let down the team and possibly humiliate myself would win out in the end.
A preliminary visit to our company on June 20 provided ABC Primetime Producer, Tom Berman, and Associate Producer, Christine Murphy-Costello, an opportunity to tour our facility operations and meet with potential team participants. Soon after we let them know that we were up for the challenge, we held our first team collaboration meeting to design t-shirts for the event. The slogans, ‘Drink Green – Get Lean’ and ‘TEAM Bigelow – moTEAvated to lose weight’ were selected.
We were ready. Let the games begin!
Posted by Elizabeth at 6:22 am |
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