7th December, 2006: Joe Torre and Phil Simms visit Bigelow Tea
Let me give you a little Bigelow history about Joe Torre, Manager of the Yankees, and Phil Simms, former Quarterback of the NY Giants. Joe Torre agreed to do an ad campaign for us because he believed so much in the value and healing powers of green tea (he has recovered from prostate cancer). It was a natural that he teamed up with Bigelow Tea for print ads, radio spots and more. Our campaign was so successful that we quickly knew that our effort had to be expanded. With that I received a call from Phil and Chris Simms who are both avid Bigelow Green Tea drinkers. We had several meetings and soon realized that they would be great as members of the Bigelow Green Tea Team! The ad has been running in Sports Illustrated and the New York Times and it has been getting a great response from readers across the country.
Because we appreciate all that they have done for Bigelow, we wanted to say thanks by inviting them to Bigelow Tea in Fairfield, Connecticut. The big day was Tuesday December 5th. What a day it was with the visit from Phil Simms, Joe Torre and their wives. It was so rewarding to watch them engage with all of the employees and to have them learn about how we make tea. Joe and Phil are great representatives for our company. Not only did they enjoy themselves with our team but we truly appreciated their coming to visit and their overall support for Bigelow Tea. Thank you Joe and Phil!
Posted by Bob at 9:20 am |
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