4th December, 2006: Why I like to do in-store demos
I think one of my favorite parts of the job is when I get to be around our customers, like when I do an in-store demo. I really think it keeps me connected and in some ways really grounded as to what is the mission of this company.
I recently did a demo at Whole Foods in Union Square, and it was great.
I get to hear what the tea drinker is looking for, what influences the decision process, what new teas they want to try…all really critical things to ensure our company stays “in touch” with our consumer.
Sometimes I am out for the entire day between the travel, the set up, the demo and then getting home, and people look at me like “why are you doing that” but afterwards, you just know — that was the right thing to do.
I have to remember why we do what we do here at Bigelow, and after my demo at Whole Foods, my mission was crystal clear…produce great teas for the passionate tea consumer.
Posted by Cindi at 5:39 pm |
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